<\/p>\n\n\n\n
Conrad Elger, (1961). Foto interior galer\u00eda La Casa del Arte<\/em>. <\/p>\n\n\n\n Texto completo \/ Full text<\/strong> T\u00edtulo:<\/strong> Ketty Rodr\u00edguez y La Casa del Arte: innovaci\u00f3n, modernidad y mercado en la escena art\u00edstica del Viejo San Juan (1961\u20131970) Abstract:<\/strong> This essay explores the first ten years of La Casa del Arte<\/em> (f.1961), a gallery located in Old San Juan, and its key role in the creation of the art market in Puerto Rico during the 60\u2019s. It highlights the vision of the director, Ketty Rodr\u00edguez, whose perspective during a time of modernization and middle-class growth promoted established artists as well as emergent ones, developing new collectors and establishing a model of cultural and philanthropic compromise that transformed the local art scene.<\/p>\n\n\n\n Keywords<\/strong>: La Casa del Arte, Ketty Rodr\u00edguez, art market, Puerto Rico, gallery, modernization Secci\u00f3n<\/strong>: Art\u00edculos \/ Section<\/strong>: Articles Recibido \/ Received: <\/strong>21 de mayo de 2025 Aceptado \/ Accepted:<\/strong> 14 de octubre de 2025<\/p>\n\n\n\n Cita recomendada<\/strong>: Ramos Borges, Melissa M. \u201cKetty Rodr\u00edguez y La Casa del Arte: Innovaci\u00f3n, modernidad y mercado en la escena art\u00edstica del Viejo San Juan (1961\u20131970).\u201d Visi\u00f3n Doble: Revista de Cr\u00edtica e Historia del Arte<\/em>, 25 de marzo de 2026, humanidades.uprrp.edu\/visiondoble<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Resumen: Este ensayo explora los primeros diez a\u00f1os de La Casa del Arte (f. 1961), galer\u00eda ubicada en el Viejo San Juan,
Colecci\u00f3n El Mundo, Universidad de Puerto Rico, Recinto de R\u00edo Piedras.<\/p>\n\n\n\n
PDF <\/a>\/ EPUB<\/a><\/strong><\/p>\n\n\n\n
Title:<\/strong> Ketty Rodr\u00edguez and La Casa del Arte: Innovation, Modernity and the Market in the Art Scene of Old San Juan (1961-1970)<\/p>\n\n\n\n
Autor \/ Autho<\/strong>r: Melissa M. Ramos Borges
Universidad de Puerto Rico, Recinto de R\u00edo Piedras<\/p>\n\n\n\n
Resumen:<\/strong> Este ensayo explora los primeros diez a\u00f1os de La Casa del Arte<\/em> (f. 1961), galer\u00eda ubicada en el Viejo San Juan, y su rol clave en la creaci\u00f3n del mercado del arte en Puerto Rico durante los a\u00f1os 60. Destaca la visi\u00f3n de su directora, Ketty Rodr\u00edguez, cuyo enfoque en un contexto de modernizaci\u00f3n y crecimiento de la clase media, promovi\u00f3 tanto a artistas consagrados como emergentes, cultivando nuevos coleccionistas y estableciendo un modelo de compromiso cultural y filantr\u00f3pico que transform\u00f3 la escena art\u00edstica local.
<\/p>\n\n\n\n
Palabras clave<\/strong>: La Casa del Arte, Ketty Rodr\u00edguez, mercado de arte, Puerto Rico, galer\u00eda, modernizaci\u00f3n<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
\ny su rol clave en la creaci\u00f3n del mercado del arte en Puerto Rico durante los a\u00f1os 60. Destaca la visi\u00f3n de su directora,
\nKetty Rodr\u00edguez, cuyo enfoque en un contexto de modernizaci\u00f3n y crecimiento de la clase media, promovi\u00f3 tanto a
\nartistas consagrados como emergentes, cultivando nuevos coleccionistas y estableciendo un modelo de compromiso
\ncultural y filantr\u00f3pico que transform\u00f3 la escena art\u00edstica local.
\nAbstract: This essay explores the first ten years of La Casa del Arte (f.1961), a gallery located in Old San Juan, and
\nits key role in the creation of the art market in Puerto Rico during the 60\u2019s. It highlights the vision of the director, Ketty
\nRodr\u00edguez, whose perspective during a time of modernization and middle-class growth promoted established artists as
\nwell as emergent ones, developing new collectors and establishing a model of cultural and philanthropic compromise that
\ntransformed the local art scene.<\/p>\n","protected":false},"author":93,"featured_media":7259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[659,2125,2128,2126,2123,2124,2127,2129,295],"class_list":["post-7257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-art-market","tag-galeria","tag-gallery","tag-ketty-rodriguez","tag-la-casa-del-arte","tag-mercado-de-arte","tag-modernizacion","tag-modernization","tag-puerto-rico"],"_links":{"self":[{"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/posts\/7257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/comments?post=7257"}],"version-history":[{"count":3,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/posts\/7257\/revisions"}],"predecessor-version":[{"id":7266,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/posts\/7257\/revisions\/7266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/media\/7259"}],"wp:attachment":[{"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/media?parent=7257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/categories?post=7257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humanidades.uprrp.edu\/visiondoble\/wp-json\/wp\/v2\/tags?post=7257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}